Energy, Renewable Energy, Demand Management, Data
Masters of Business Administration, Masters of Environmental Management, May 2020
The Fuqua School of Business and Nicholas School of the Environment
Duke University, Durham, NC
GMAT 770; MEM/MBA Club Communications Chair; Duke Energy Week volunteer.
Bachelor of Arts
Majors: Economics, Biology GPA: 3.6
Vice Commodore of sailing team.
Lead Business Analyst, Business Analytics, Maxpoint, Inc, Marketing technology company focused on granular geographic ad targeting and measurement.
Identified process improvements for common campaign delivery and performance issues and wrote scripts using Python and SQL to automate them. These programs saved 75+ hours per week and increased total Business Analytics team (13 members) productivity by over 30%. Only analyst chosen to coach and mentor direct report who continues productively with the company.
Senior Business Analyst, Business Analytics
Coordinated six Engineering, PM, and Analytics teams to resolve major data processing shortfall saving combined 45 hours/week and $170k+ per year in wasted expenditure. Top recipient of monthly performance- and accuracy-based bonus out of 10 Analysts. Managed Business Analytics internal product improvement process. Led weekly meetings with senior directors and implemented project management software that reduced turnaround time by 50% on over 35 internal product improvements.
Business Analyst, Business Analytics
Exceeded client performance expectations using new audience identification and targeting strategies that created over $1.5MM in incremental client spend over initial contracts. Designed targeting strategies and optimized performance for over 600 digital advertising campaigns worth over $29.5MM for clients including Dell, Verizon, Geico, and Lowes. Used SQL, Python, Impala, Hadoop, and Spark software to analyze billions of records to drive targeting decisions.
Campaign Manager, Media, Brightroll, Software company focused on digital video advertising; acquired by Yahoo in 2014.
Analyzed internal and third party data to identify optimal customer segment and website targeting to maximize performance of advertising campaigns totaling $7MM+ revenue in 2012 and $10MM+ in 2013. Led three-person team to manage monthly Media cost accounting including coordinating 20+ third party vendors, 30+ international employees, $35MM+ in annual costs. Used Excel to consolidate data from four internal and third party sources to assess viability of a $100k+ media campaign that was run successfully and exceeded profit goals.
Co-Founder, Munchcard, Off-Campus meal plan startup.
Created student and partner contracts, negotiated with prospective restaurant partners, and helped direct company strategy and operations. Achieved over $500K in transaction volume, 35 partner restaurants, and 1,500+ student clients.
Hobbies: Hockey, hiking, camping, diving.
Community: Most recently volunteered 3 hours per week as high school Math tutor with Wake Tech Adult Volunteering Educational Services helping students earn high school equivalency degrees.
Business / Industry
Entrepreneur / Start-up
Research Institute / Think Tank